Blog

On an average, a person spends 90,000 hours at work, which is equivalent to almost one-third of their lives. ‘Work’ can shape days positively and ‘routine’ can plant the seeds of purpose, belonging and contribution if the workplace fosters an environment of trust.

24 August 2023

Come Independence Day or Republic Day, every brand worth its salt wants to milk patriotic emotions to their advantage. It feels simply amazing: they seem so sure of their marketing success on these days.

15 August 2023

Look at Social and Animal separately. Or rather, Social (Media) and Animal (Conservation). If you have noticed, Social media has become a powerful tool to mobilise support for wildlife conservation – the Go-to media for such crucial initiatives.

29 July 2023

It’s simple! Give a fresh, modern twist to a familiar story and capture your audience’s attention!

10 July 2023 Pantul Kothari

‘Influence’ is synonymous with ‘Celebrities.’ We all agree that brands use celebrities to connect with consumers, influence their purchases and create goodwill towards them.

26 June 2023 Pantul Kothari

Sustainability is a significant factor in corporate success. A sustainable business model creates business value, meets investor demand, improves brand reputation and leverages new opportunities for the brand.

05 June 2023 Pantul Kothari

Imagine a network that allows you to access popular e-commerce platforms like Amazon and Flipkart, ride-hailing apps like Ola and Uber or even Food Delivery apps like Zomato and Swiggy all in one place.

15 May 2023 Pantul Kothari

Open AI's latest tool, ChatGPT, has attracted more than a million users worldwide and has created a significant uproar in various industries, especially in Advertising.

08 May 2023 Pantul Kothari

This blog is written with goodwill to all clients & agencies and malice towards none. Here are ten relationship perspectives that will make the agency-client relationship REWARDING for both sides.

06 October 2022 Pantul Kothari

During the times when Kings ruled, and loudspeakers meant anybody with a booming voice, public announcements were made by “Town Criers”, who would travel from village to village and shout out the Royal message to the townspeople.

19 september 2022 Pantul Kothari

A Dictionary defines an actor as an individual who pretends to be someone else while performing in a film, play, television or radio programme. A famous example is Salman Khan.

01 August 2022 Pantul Kothari