Formerly FAG, Schaeffler is one of the world’s biggest manufacturers of Ball Bearings. With the consolidation of FAG and other companies as ‘One Schaeffler’, a whole new creative strategy was required. On that was were at par with their international look and feel, yet communicated to a local audience. We effectively delivered on this by evolving a dual pronged creative strategy that focuses on clean design aesthetics and clear cut communication messages. Our team ensured that every Schaeffler ad, collateral and exhibition stall design carried its distinctive international look.