Saaf Niyat, Sahi Vikas

The Government of India was completing its four year run in 2018, and they wanted to do a campaign that communicate all the transformational change that they had accomplished during this time. Tiger conceptualized and designed the entire nation-wide print campaign with related collaterals for this immense responsibility - from ads, TV scripts, hoardings, initiative brochures, booklets, catalogues, banners etc. Emphasizing the Government's agenda of real change and how change is impacting the everyday lives of Indians, our creatives captured the true essence of Saaf Niyat, Sahee Vikas. With real people and realistic designs.