As an ambitious and relatively new premium quality dairy product brand, Vizee required a full-service approach to make it successful in an increasingly competitive market. Our mission was to create a distinctive brand identity that communicated its brand proposition in a way that resonates with dairy consumers. By gaining key market insights we applied the brand’s fresh, tasty and pure attribute to the messaging and visual identity from packaging design, to communication material, B2B tools, POS. This approach enthused the audience about the Vizee and helped the brand get off to a great start.