Tirupati, one of the oldest and among the most trusted edible oil brands of the region, was looking to revamp their brand strategy. With Tiger they found a creative partner that helped the brand further penetrate to the heartland and reinforce the strength of its products among a greater audience. Through market research and insight, we delivered a creative strategy based on the idea of celebrating relationships and the love for food. Our various campaigns for them reinforced and blended decades of Trust and Relationships which delivered great brand recall and market presence for them.