FMCG

Sunpride

Sunpride is the premium Sunflower Oil from the house of Tirupati. The brand now wanted to take its pure, healthier and tastier to the next level. This gave us a wider canvas of market research and imagination, allowing us to position it as a brand that is a perfect choice for the young and lifestyle conscious. For this we roped in a woman of substance Sonam Kapoor. A perfect brand ambassador who represent the modern lifestyle yet takes immense pride in her health. Thus was born a campaign that was not only true for a celebrity but every woman (and man) who aspired to be fit and healthy.