Sunpride is the premium Sunflower Oil from the house of Tirupati. The brand now wanted to take its pure, healthier and tastier to the next level. This gave us a wider canvas of market research and imagination, allowing us to position it as a brand that is a perfect choice for the young and lifestyle conscious. For this we roped in a woman of substance Sonam Kapoor. A perfect brand ambassador who represent the modern lifestyle yet takes immense pride in her health. Thus was born a campaign that was not only true for a celebrity but every woman (and man) who aspired to be fit and healthy.