RYSE is India's first ever Rice Bran Cosmetics brand and Tiger was their agency of choice for delivering a nationwide 'digital only' launch. Drawing from the rich and exotic secrets of Rice Bran across centuries, we went further than just creating a campaign to delivering a total 360 degree brand experience. Primarily focusing on the digital media, we created a world class website design, an intuitive layout and quick shopping convenience with a totally customised e-commerce solutions. We also ensured that our strategy of communicating the beauty secrets of Rice bran and the breakthrough science was also reflected across the web banners, corporate identity, print collaterals, packaging design and outdoors.