A new brand of high quality mattresses and pillows catering to the premium segment, wanted to make a splash in the Gujarat market. Our scientific research in the quality of sleep and best matters qualities led us to create the positioning of “The Science of Good Sleep”. We also created the brand name “Magenta” to give the brand a standout quality. The entire design and communication strategy highlighted the benefits of truly great sleep instead of jargon that consumed the industry. Through a unique visual and verbal language, we developed a quirky and lovable personality with which customers were eager to engage.