Kemchho Namkeen

Kemchho is a unique namkeen brand aimed primarily at an Asian (Mostly Indian) audience that resides across the world, primarily USA, Middle, Australia and few Asian. For its launch we created a communication strategy that built an emotional connect with Kemchho through its tagline of ‘Desi Dil Ki Namkeen Dhadhkan” – which effectively communicated that no matter where you live, you are still ‘local at heart’. For this we conceptualised, scripted and shot a television commercial with one of the most recognised and love Indian actors among the Indian diaspora across the world.

This international commercial and the social media message across the world resonated and tugged at the heart of our target consumers and creating instant brand recognition and demand.