The client created a whole range of ready-to-eat, home style meals that contained no preservatives and was packaged with a special Freeze-Dry Technology. At Tiger, we started by creating a unique packaging design that stood out from rest and then delivered a creative strategy for their nationwide launch by tapping into the real essence of the brand – meals that remind you of home. Our campaign strategy was directed at the 'travelling TG', those constantly on the move or living away from home. This was reflected across the print campaign, website, collaterals and outdoors.