Evocus is India’s first black alkaline water brand. A pioneering amalgamation of the best scientific and business minds, it is a revolutionary, new-age bottled water that gets its unique black colour from nature’s minerals. Such a unique product required a completely inimitable approach. Through extensive brand discovery and preliminary market research, we evolved a stark product imagery for the bottle and the brand overall. Going beyond the bottle we undertook a 360 degree marketing and communication strategy across the Film, Print and digital landscape. We created a brand personality of the linkes India had never seen before, while capturing the true essence of this revolutionary product.