When Tirupati introduced Active+ Corn Oil, the aim was to establish it as a Preferred Corn Oil brand while increasing penetration and customer base . We positioned it as a brand that is a perfect choice for the active lifestyle of today’s Indian. For their campaign, we created a ‘plus strategy’ of getting more out of life. Taking the plus as ‘positive’ - we positioned the product as an attitude or way of life. The look had a strong positive visual and a direct communication message that delivered a positive promise of a new brand.