Atul is one of Gujarat's biggest and one of India's fastest growing 3 wheeler company and the pioneer of the iconic 'chhakada'. As their creative agency, Tiger matched its creative strategy to meet Atul's accelerated new growth direction. We have reimagined Atul's look in a new era through vibrant creatives across the media. The multilingual print collaterals now reflect the aspirations of the TG and benefits of being part of the Atul family. We have incorporated a greater strategic design to the annual report to showcase Atul's new direction while revamping its website to clearly communicate its strengths to investors. Even the Atul calendars are designed conceptually to maintain a fresh appeal throughout the year, while communicating their advanced mobility solutions.