Since 1980, Vasu Healthcare had evolved in the natural healthcare & hair care sector to deliver patented prescription ayurvedic/herbal formulations, active ingredient enriched formulations and natural, safe, products. The objective was to enhance the product reach and increase its recall value among the urban population.
An in-depth review and analysis of its creative communication and media strategies revealed that there was great potential to position Vasu hair care products in a refreshing way in the minds of the TA. To augment the brand perception, we overhauled the communication approach, starting with the media strategy. This was followed by a completely new design approach to the ads.
A pin-pointed media strategy was translated in to a consistent product-specific creative approach. The new ad designs carried a clutter breaking look and feel and clearly brought out the benefits of its herbal ingredients. This product specific strategy was backed up with effective media buying and reinforced with vernacular ads so as to ensure wider product penetration across markets. Over the past two years we have been a one-stop creative and strategic solutions provider to Vasu Healthcare. The brand has today established a strong connect with its TA and entrenched itself as one of the most trusted herbal brands of India.