INOXCVA was formed with the merger of Inox India Limited, one of India’s largest cryogenic engineering company, and Cryogenic Vessel Alternatives (CVA), one of the world’s largest manufacturer of cryogenic transportation equipment. The challenge was to create an international campaign that enhanced the awareness and understanding among stakeholders regarding INOXCVA’s size, scale, goals and vision.
This campaign was strategically important as it would define the new entity’s positioning and corporate image. The key insight that emerged from our in-depth analysis was that this merger enabled INOXCVA to realize a global synergy of strengths and create a multiplier effect across the cryogenic value chain.
Our creative team aptly encapsulated this strategic insight in through a positioning statement, “Leadership by design”. This became the spearhead of INOXCVA’s international communication campaign through a corporate brochure and series of prints ads released in international magazines in phase I. In phase II, a series of application ads highlighted the impact of INOXCVA’s cutting edge solutions across industries, around the world.