Make it an address like no other
Mayfair’s path breaking residential project in Vadodara, called ‘The Address’, required a second phase of communication to reiterate the sheer size of the project. These apartment villas offer state-of-the-art facilities that are unheard of in the city; our goal was to address this challenge.
Give the big advantage, a bigger canvas
Quality and purity are now hygiene factors among the TG and no longer a hype. Also, 60% of jewellery shopping in India happens for the wedding and is more of a family event. Therefore the environment and ambience of the showroom played a huge role in the shopping and buying experience. Size was on our side – and one simple and straight message was bombarded across all media – ‘One of Asia’s largest jewellery showrooms’.
Going big by going personal
We kicked off with a pre-launch campaign with exclusive and personalised invites for our existing customers titled - ‘Amulya Sambandho’ (Relationships that are priceless). These reaffirmed our commitment to quality and expressed how much we value them. For converting the overall hype into actual sales, a lucky draw was kept with Audi as a grand Bumper prize.