A 128 acre opportunity
Applewoods is a 128 acre international style township within Ahmedabad. With pioneering features like never before, Applewoods is designed by some of the world’s best township planners. It has raised the bar of township living and opened doors to Global living in Ahmedabad. A project of this magnitude demanded top-of-the-mind recall all the time.
Pulling out the needle from the haystack
This bird’s eye view of the township, pointed us to an “outside-in approach”. We designed a campaign strategy that would build a story around the township. Going from the macro impact of a township in Ahmedabad to the micro benefits of living inside it, we gave 360º rebranding a whole new spin.
Different language. Different message. Consistent results.
We kicked off the campaign with a series of ads that built on life’s larger landscape. Taking the 128 acres of space we communicated how homes are not measured in square feet but in acres; a home with not just gardens, but an urban forest of 15,000 trees and 75% open spaces where play areas become playgrounds.
This was followed with a separate campaign for every project in the Applewoods portfolio.