Launch Gujarat’s leading daily in Mumbai
Sandesh is one of the largest media houses in Gujarat and has left an indelible mark in regional media. Riding on its strong and loyal readership in the state, Sandesh planned to plunge into the more challenging and bigger market in Mumbai.
Gujaratis – the pride
Entrepreneurial by nature and as the second largest community residing in Mumbai, Gujaratis have carved a niche for themselves across Mumbai. Sandesh would truly connect them to their Gujarati roots and acknowledge them as the kings of the three big “Bs” of Mumbai – Bazaar, Businesses & Bollywood.
The big idea revolved around “Aapne Gujarati” making Sandesh the Voice of the Gujarati in Mumbai, instilling pride and enhancing the spirit of being a Gujarati.
The talk of the town
Sandesh Newspaper launch was designed to create maximum impact in the maximum city. Gujaratis across Mumbai looked up at the campaigns with pride – finally a newspaper truly recognized their contributions and talked to them as equals.